New Rules For The New Economy: 10 Radical Strategies For A Connected World
- Publish Date: 1999-10-01
- Binding: Paperback
- Author: Kevin Kelly
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The classic book on business strategy in the new networked economy from the author of theNew York TimesbestsellerThe Inevitable
Forget supply and demand. Forget computers. The old rules are broken. Today, communication, not computation, drives change. We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new economic order, success flows primarily from understanding networks, and networks have their own rules.In New Rules for the New Economy, Kelly presents ten fundamental principles of the connected economy that invert the traditional wisdom of the industrial world.Succinct and memorable,New Rulesexplains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of businessboth low and high techall over the world. More than an overview of new economic principles, it prescribes clear and specific strategies for success in the network economy. For any worker, CEO, or middle manager,New Rulesis the survival kit for the new economy.