Convention Sales And Services [Seventh Edition]
- Publish Date: 2006-01-01
- Binding: Paperback
- Author: Milton T. Astroff;James R. Abbey
Attention: For textbook, access codes and supplements are not guaranteed with used items.
This text covers all facets of convention organization and service, types of convention, and the companies that stage such events. It discusses how to reach these groups and sell to them, with advice offered on negotiation and contracts. The book has been extensively rewritten, taking into account the increased use of computers in all areas of convention management. It covers convention organization and service, types of convention, and the companies that stage such events. Case studies and questions are included.
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