You'D Better Have A Hose If You Want To Put Out The Fire: The Complete Guide To Crisis And Risk Communications
- Publish Date: 2001-01-15
- Binding: Paperback
Attention: For textbook, access codes and supplements are not guaranteed with used items.
Crises have no boundaries. Any company, organization and institution is vulnerable. A shooting or other violence in the workplace. An explosion. Product recall. Release of toxic substance. Natural disaster. This book is the complete guide to crisis communictions. The better a management team is prepared, the better it will be able to communicate and contain and incident before it becomes a crisis. This should be required reading for anyone running a successful enterprise in today's crisis-prone environment. For a senior manager, it could be job insurance!
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